Tag Archives: morality

Can Big Food Corporations Really Claim To Care About Us?

Coca Cola and other big brand names are pulling ad funding for Facebook due to some novel kind of ‘moral obligation’ to themselves and the general public.

Yet Coca Cola is one of the largest funding bodies for the American Diabetes Association, who’s CEO’s are paid hundreds of thousands of pounds for leading a ‘non-profit’ organisation.

Just think about that for a second. The largest advisory board for diabetes health is also taking huge sums of money from Coca Cola et al, to give advice to people suffering with the condition.

Does that sound very moral to you?

Coca Cola, both full fat and fat free, are seriously contributing to diabetes and obesity in America. Both the added sugar and the artificial sweeteners have DEFINITIVELY been implicated in rising obesity and diabetes numbers.

Do you really think coca cola and friends have any kind of moral obligation to anyone, least of all you, the every day man or woman, to avoid platforms or products which are causing division and disease?

Facebook has been involved in a number of data breaches and security scandals, it is also run on algorithms which thrive on negativity (please take a look at this article where I talk more about that), and it’s losing ground to more popular visual platforms like snapchat and instagram (but it still owns these companies, so be aware).

It’s much more likely that big corporations are sensitive to these aspects of Facebook’s recent behaviour which can potentially harm their image, than due to any arbitrary sense of ‘moral obligation’ to the public.

All I’m asking is that people remain vigilant and alert to language which takes on a moral tone, when it’s coming from large multi-national companies. The likelihood that morality plays any part in choice is low to none in most cases. Where you see language like ‘we care’, or ‘we have a duty’, or virtue signalling regarding current world affairs, you would be safest to take that language with a pinch of salt.

As always, do your research, listen to all sides of the argument, and never dismiss the idea that businesses may not be working to make your life better.

It’s not out of the question that they might not be rooting for you in the way that they say they are.

Stay safe and aware, and please like, comment, and subscribe for more information on digestive health, diet and society.

Julian