As health bloggers, we want what’s best for our subscribers.
We want to make sure that we’re bringing good content which can help readers achieve their goals because we’re passionate about living healthier and happier lives.
Spreading the joy of a healthier life is good.
Well, yes and no…
We’re treading a fine line between what can help people and what can come across as bossy, preachy or overly invasive lifestyle advice.
When you become a preachy writer, you’ve reached the end of the road. It implies there is no more to learn about your subject. You’ve reached the pinnacle of enlightenment, which we know is impossible in the world of health.
New research and data crashes through the internet every single day. Scientists and health professionals are only just beginning to tap the potential of the human body for self-healing through diet and exercise. We barely understand the basic process by which our bodies function. How could we ever say to the people we write to: ‘I know it all, that’s it amigo, just follow me and you’re cured!’.
But how do you avoid that trap?
Can we go back to the place it all began? Why are we doing this? What did we want to achieve in the beginning? Even asking some of the harder questions we might be avoiding. Do we still care the same way that we did when we started? If we don’t, can we find a way back to caring?
When we look back on our starting point, we can come home to roost on our values and desires.
I started to tackle my own health issues which had become too pressing to ignore. I remember that feeling of helplessness, of not knowing what to do and the depression that followed. I was begging for someone to help me, to show me some compassion.
More doctors visits, more half-mumbled explanations, more anxiety and fear. Nobody felt the need to explain anything to me properly. They either didn’t feel it necessary, or they couldn’t be bothered. I’m the sort of person who likes to know how something works before I use it. Why should health be any different? Don’t we all deserve a clearer explanation?
I never wanted anyone to feel the way that I did. To suffer in silence and to be so paralysed by the sheer spread of information as to have no clue where to start, who to follow, and what health problem to target first.
We health bloggers need to keep in mind why we started blogging. Remind ourselves that we’re on a journey with our subscribers to better overall health, and that we don’t have all the answers, but we’re doing our best to find out what works. We’re trying to connect with the reader, demonstrate our driving values, our origin story, and walk with our audience arm in arm on a road to better understanding.
When we’re preachy, we’ve taken a wrong turn. We’ve shirked our responsibility for self-development, and we’re letting our followers down by giving up. That’s not fair to us or them. Never stop learning, growing and developing your ideas. And most importantly, take your readers with you from ignorance, to less ignorance, but never to full knowledge.
One more thing.
There’s a certain irony in this post that I think some may pick up on. ‘Well, Julian, this all seems a little bit like you’re telling us, rather than joining with us.’, and you would be right. I am telling. But the difference lies in what you’re trying to achieve. This is kinda autobiographical. I’m telling you, so that I can remind myself. This medium lends itself to telling. Telling stories, facts, opinions or the events of inspirational lives. We have to tell people things because that’s what we’re doing. We’re writing to people all over the world about how to improve their health.
As long as we remember that we’re teaching ourselves as well as others in the process, we’re not going to end up preachy. That’s the important bit. Listen to your voice and make sure it’s authentic, insightful and self-reflective.
We’re going somewhere. We don’t know all the answers, but we’re trying our best to get some clarity on some life-changing topics. We’re telling people what we’ve learned, but we’re not preaching that we have all the answers. We’re discovering together, and that’s what makes this whole thing so much fun.