We all know that a great deal of marketing strategy goes into making an app, more so those apps that go onto become successful and lasting presences in our daily lives.
But what if I told you that part of what makes an app successful is the colour it conveys to us in its design?
What does it say about an app that subliminally attempts to infiltrate the user’s subconscious defences with colour? Should we trust the apps that have utilised these psychological attacks?
Facebook, Twitter, Google Authenticator, the Iphone email app. What do they have in common other than their pervasive and integrated use in society?
They are all blue…
A harmless coincidence, I am sure many are thinking, but when we apply colour psychology, we begin to see that blue means something to the human psyche.
Blue conveys a number of qualities. It is calming and serene, indicating stability, order and reliability. These qualities are foremost indicative of a central core quality that is constancy, which in turn coaxes trust from the observer.
We naturally trust what is dependable and unchanging. This is hardwired into our DNA. Change presents danger, constancy, safety. Our primitive and precursory nervous systems submit to fear above all else, and changes in our perception of it are strong impulses, even now as we use our more developed prefrontal cortex to modulate our feelings and primal instincts.
What else is trust? It does not only relate to our monkey brain response to fear stimuli, but also to the quality of sedation which is linked to calmness and tranquillity. Sedation is the quality of calmness induced usually by drug use. A major class or type of drug, the sedative artificially induces sleep, quiet or calm in the patient. Blue is a natural visual sedative because of the qualities which it carries with the subconscious.
So, your blue apps are constantly signalling, often unbeknownst to you, that they are ‘trustworthy’, that you should be calm and sedated while using them.
Some of you may be thinking, ‘this sounds like a good idea – I would like to be calmer when I use apps!’ And on the surface, it is not a bad idea to encourage trust in users, but we must look at this within the wider subtext of the apps in question.
Almost always, these are apps that deal with sensitive information, personal information, data which, if in the wrong hands, can wreak personal and social havoc.
How many political scandals have involved email interceptions or coincidental ‘misplacement’ of important records and vital evidences? How many times do we need to see Facebook implicated in public data mining incidents like the Analytica scandal?
Almost none of the apps that claim the colour of trust as their own, can be trusted to secure personal information which protects the public. In some cases, these apps are actively deceiving us into selling our information for some universal need, be it connection to one another, or communication in all variety of personal and professional lanes.
With that in mind, one does wonder: ‘What does an app that has no interest in public trust need to convey subliminal trust to its users?’ It is one thing to claim you are trustworthy overtly, but to claim it in such an insidious way strikes of ill-intent from the start.
Take care to consider the colour of the apps that you use. They are telling you something without saying it to you in a way you may consciously understand. Such covert methods must be considered in the light of suspicion.
Blue blinkers hood our eyes. Actions speak louder than words. It is what you do and say, not the colour you convey, which earns honest respect. It is time our social media giants started being trustworthy, rather than dressing up in its colours. We deserve honesty, not trickery, and that your apps are blue, while your social profiles are picked clean by your providers, like carrion for crows, we are no closer to honesty and racing towards deceit.
In nature, dangerous things signal their danger in the colour they display. Yellow is poisonous and red signals danger. The primordial flush of fear we feel is written into our DNA.
Blue is not always order and trust, but sometimes deception and sedation.
The banner must meet the carrier in action, or it is a lie.
Watch for the banner your apps carry. Turncloaks and mercenaries carry many flags, almost always for pride, power or gold.
The most terrible thing that you can do in relationships is to sell your freedom to those who take it for granted.
To sing freely and alone is better than to sing in a cage for someone else, and at the beckon of seed and crumbs.
You have wings, do not cripple them. Do not hobble on the ground when you are designed for the air.
Take flight. Be free. Carry yourself on the wind of those who will lift you, and do not rest on dead branches, for they may well shudder, and snap, and drag you unexpectedly from the joyful air.
Down is ever so far and filled with the misery and selfishness of grasping hands.
Fly. Do not look down. Do not settle for cages. Do not gouge your wings to settle in rotten wood.
I’m growing a cactus to tend to my heart.
It’s prickly and stickly and squat and cute, a bit like me.
We’re going to grow together, with water and sunshine and songs about the sky.
My cactus and I.
They say plants are healing and I believe it.
I’ve seen it!
Nothing more peaceful than a prickly green thing.
I’ll watch it and care from a distance, maybe I’ll even sing.
My sharp arcadia.
My green mañana.
My dewy paradise.
It’s a hot summer ahead, and we’ll do just fine.
We spend so much of our time trying to figure out what we don’t like, in an attempt to work out what we do.
This is a surefire way to make progress over time, but what if I were to tell you, that, with a little bit of self-awareness and reflection, you can move towards the things that make you blossom more quickly than you could ever realise?
We can all move towards a happier, more fulfilling life by pursuing the hobbies and interests that bring us peace and joy. Here are 5 things you can do today to begin to divine your passions:
1. Meditate on Your Appreciation
This means sitting down, breathing, focusing on the breath and asking yourself, in the second person, ‘what do you appreciate in your life?’. You do not enter into this expecting an answer, but just asking the question of your subconscious and letting the answers come to the surface over time. They may not come straight away, they may not come for weeks, even months, but asking guides our psyche towards what we naturally know to be fulfilling. It’s like using divining rods to find a natural spring. Ask the guiding questions in a meditative state, and eventually your mind will guide you to the source.
2. Accept and Embrace Change
We are organisms that naturally tend towards stability. It stops us from becoming stressed and feeling out of control, but change will come whether we resist it or not, and no matter how we feel about change now, it will be necessary for us to embrace it if we want to pursue our happiness and peace in life, especially if we are not feeling much joy in our present situation. Again, meditation is a wonderful ally. Asking questions when we are in a calm state like ‘What good can change bring for you?’, or even just noticing the fluctuations in feelings, thoughts and sounds around us and internally, can give us a better understanding of change and how it can either benefit us, or, at the very least, become a familiar friend, rather than a strange enemy.
3. Pay Attention to the World Around You
If we suffer from depression or anxiety, we can spend a huge amount of our time inside our own heads. When we spend so much time trying to sort and excavate our inner demons, we can very quickly lose sight of the world around us and the many sensory joys it has to offer. Some of these joys, when observed thoughtfully, reveal hobbies, skills and activities that we would enjoy. You may, for instance, walk through the park and notice the trees and plants, or, it may be the birds that draw your attention. Ask yourself, ‘How can I bring more of this into my life?’. This may mean visiting wildlife parks on the weekend, taking up gardening, or finding a workplace which lets you do more with nature. You may even decide that you need a walk to work in order to be happier, so start searching for jobs that you can do within biking or walking distance. It can make all the difference!
4. Journal It
After meditating, sometimes it can be a good idea to write down all the things we either enjoyed in the day or appreciate in the present. It never has to be categorised or rule based. You want to let anything bubble up to the surface and write it down, no matter how giant or insignificant that thought may seem. Over time, you may begin to pick out themes that can guide you to happier and more fulfilling pursuits, but don’t lay heavy expectations on yourself from the get go. This is a process that takes time and will work best without pressured or forced thinking, which often disrupts our natural flow of ideas and thoughts.
5. Change Your Relationship With Time and Expectations
Many of us feel pressured to be in a certain place in our lives relative to others. We may expect to be married by a certain age, or to have travelled all over the world, or to have climbed to a certain height professionally. Remember that every life is set with different obstacles, some bigger and harder to break through, often coming at different times for different people. Life is not linear and predictable, so we cannot place expectations of linear progression on ourselves. Beginning to accept that we are where we are, and we are doing our best is the best method towards keeping our mind open and limber to new opportunities and our own peace and happiness. Imagine that you have all the time in the world to approach your goals, thus giving your mind the space and potential to accept new ideas, approaches and activities that can bring happiness into our lives.
So, that’s five things that you can do to begin to hone in on your bliss. We want to create awareness, space and receptivity to possibility in the mind. This is a slow process, but very rewarding and will ultimately help you approach your happiness more quickly than elimination does.
It can be difficult to meditate without guidance, so I want to show you a tool that I use. Headspace is an app that can be downloaded for Iphone and some other platforms, which provides a huge number of meditation courses which are short or long, and can be done anywhere. To get the full package, there is a fee, but it is small and I find the value of the app far outweighs the cost. I am in no way paid to endorse this product, I just think it’s a great app and want to share it with everyone.
Happy bliss hunting!
Please follow this blog for future posts searching for greater well-being and happiness,
I was always big on food.
Since my earliest memory, I coveted chocolate and found comfort in sweet fruits and sugary snacks.
And loving food isn’t exactly the problem that causes obesity, but it was a problem for me.
By the age of ten, I was significantly overweight. By my late teens, I was on the cusp of obesity.
I had experienced an extreme and persistent emotional storm up until my 20s, where I began to settle a little and figure out where I was and how to fix it. I would describe my childhood as memories wrapped in fine web. They are not clear to me, but, like the spider who spins the silk, some insidious creeping evil lingers on thin, webbed sheets. Emotional abuse? Maybe? I am not sure. Memories a mind wraps in cotton wool, like the webbing that wraps a spider’s lunch, suggests some mind gore not easily tended to or mended.
I think, my point it this…
That, before I could even process that I was eating poorly, under the trust of parents, my body was wrecked before I had a chance to realise what had happened.
The legacy of that damage has caused mental and physical health problems that have severely impacted my life in many areas.
I have some degree of hatred for my body, so internalised these days that I actively avoid bringing this up with anyone. It’s just normal for me to feel disappointed in the way that I look.
I often have feelings that link my self-worth to my shape. It’s so hard not to do this when you absorb so much of the language and feel of the culture that you live inside. A language which is very much hostile to your existence.
And, when I think about it, is that just and fair to the children who suffer with being overweight and obese?
I hated my body as soon as I realised society hated it too. I have carried that burden since I came into my prime. The years of my life which were supposed to be so enriched with vitality, excitement and purpose, have been wracked with anxiety, spiritual desiccation and self-flagellation.
So many years of my life stolen to misery for something I had almost no control over. I was a child. I had no idea the ramifications for social status, happiness, longevity and vitality, but still I have felt ostracised and vilified.
It is not fair to assume all fat people have only themselves to blame. Childhood obesity is a problem that arises outside of that individual’s control and insidiously chews at their happiness and well-being before a chance is given to process it and address it.
I have struggled with my weight all of my life and am still lighter than I was at my heaviest. I try my best to exercise and work on my health, but much of the damage is already done and it was done before I even knew.
Not all fat people come to be fat through gluttony.
Some just existed, often within houses of emotional volatility and neglect, and then they woke up to adulthood. They were fatter than they should have been, but didn’t know why.
With love and well wishes to all bodies,
Earlier, I had ripped through a vortex of pandemic news after drinking three coffees today, my hard limit. I was anxious. So, as I often do when I am highly strung, I meditated.
I meditated for a very long time.
I came to appreciate things that I have not verbalised and perhaps forgotten, but I wish to express them now.
I am so grateful to be alive. To breathe and to enjoy all the sensory experiences life has to offer. I am grateful for my friends, for the laughter and silliness we share every day. I am grateful for my freedom. Not in the sense that I am free to come and go as I please (a circumstantial freedom and one greatly tested in these times), but in that I have my room, with all my things that I love and keep. I am grateful for my job which keeps me fed and clothed and tempers a routine. I am grateful that I can observe change and accept it, rather than fight it.
Who knows how long we have on this planet, but I intend to make everything of the little time each of us spend here, a twinkle in time and space such as we each are.
I am grateful that I am pursuing what I love and working on becoming who I always knew I was, but lacked the confidence and conviction to fully appreciate (apathy, it seems, is quite a childish state). Every day, my confidence in my abilities, my values and my direction in life grow exponentially.
Set backs come, and some will be monumentous, seemingly peak-less, but they are not so. Peak-less mountains break to peak on the patter of persistent feet. One step at a time. Minute to minute, hour to hour, day to day, we reach for new heights within ourselves.
So, you see, I am here. I am breathing. I am filled with wonder at my existence. I am unfurling as time intended, as expected, as anticipated. And, I accept this, and, watch eagerly as I and life unfold together.
You may not understand how I feel and I do not expect you to, but I had something to say and so I have said it.
I hope you are all safe, but most importantly, I hope you are living authentically and truthfully, and growing into yourselves every second and at every opportunity.
Life is short, but we can be so tall.