The Commercialisation of Veganism

As I said in my last vegan related post, veganism has had such a warped presence in the media lately. It’s become a sign of political deviancy (definitely not always a bad thing), it’s become a trend or social statement amongst certain subcultures, but probably the most disturbing aspect of it’s image, and what has the most potential to destroy its benefits, are its aggressive commercialisation.

I believe the commercialisation of veganism is a slippery slope that takes the diet away from its root values.

Sure, it’s great that we have so many options now a days. For instance, we can get alternative milk products nearly anywhere – great for someone like me who has eliminated dairy. I can make sure I have something other than water to add to my porridge, and it means I don’t have to drink my hot drinks black all the time (though I don’t mind black coffee at all). There are so many types of tofu and other alternative meat products, and they’re getting cheaper. Even the dreaded vegan cheese is improving and I am seriously impressed with some of these options, no doubt attained through well meaning and dedicated research. All wonderful stuff.

However, I am falling into the convenience trap. I can go to any local store these days and pick up a vegan sandwich. It’s probably still healthier than the meat filled alternative, but the list of additives and preservatives in these meal deal sandwiches is, or can be, astonishing.

I am primarily a vegan for my health and secondarily for the planet and its animals. When I eat these easy-to-grab meals, I’m making a sacrifice in this aspect. These chemicals are not good for our bodies, and I now have to fend off the ever growing number of unhealthy vegan options available. This is fine if you’re not in it for the health reasons, but for me, it’s a shame to see more and more of this ‘technically vegan but not very nutritious’ commercial food being brought into our near view and within arm’s reach.

Macdonalds, the kings of convenience food, even launched a vegan meal just the other day. Again, it’s technically vegan, but it’s also deep fried. Is the market now going to become saturated with unhealthy vegan foods at the expense of one of its core tenets, health? As with most things that become popular, they tend to lose their roots, their original purpose and human benefits.

So, how do we combat this change? Campaigning is one thing, but we aren’t all into that, and many of us are using veganism as a way to recover from mental and physical illness.  We don’t have the time or energy yet to face the political and business side of commercialisation.

On the ground level, the individual only has two choices. To join groups where knowledge of healthy, free from additives foods can be found. We deserve to gain information from our like-minded peers on places that do nutritious vegan food that can still be enjoyed without cooking from scratch. Convenience doesn’t actually have to cut corners on health, but often it does and we must scan our local towns and cities intently to find those hidden gems, restaurants, diners and sandwich stores, that make the effort to produce good, nutritious food.

The other branch of focus is pretty straight forward and we attempt to do it all the time. We must try to organise our time so that we can cook healthy vegan food that we know will give us energy and help us recover from our ailments. We need to try hard to bring our enjoyment of cooking and preparation to life and to find ways to make food at home which is nutritious, simple and easy. It can be done, and like anything worth doing in life, persistence and practice makes it possible.

Well-being for the planet and the individual should remain the core focus of veganism going forward, and we can achieve this by drawing on our collective knowledge through local groups and working on our relationship with cooking and food preparation. Remember why eating vegan is important to you, perhaps even meditate and reflect on it a bit every day, so that you can focus on your goals and prepare yourself for daily success.

Good eating, cooking and learning friends,

J

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